This year our motto is Your Best Self because we are at a point in our lives where we have realised that WE hold the power to living our best lives. Being married with kids can be so demanding and consuming that you can very easily forget who you are and slowly blend into the background.
Last week Lux South Africa released a song that I found so empowering and upbeat at the same time. Like, I was pretty much dancing to it and experiencing a ‘feel good’ moment. They collaborated with 3 female vocal icons, Lira, Nhlanhla Nciza and Monoena and these ladies absolutely killed it (positively). Lux’s We Are More campaign has a strong focus on being more than your physical appearance and celebrating all facets of yourself. It is about being a multilayered woman who believes in everything that she is and can be. Watch the music video here:
It makes me feel good inside knowing that brands today are taking a stand in supporting women for their individuality and are no longer trying to force them into a box. We are so proud to be the women we are today and the Lux campaign speaks so much to who we know we are and should be.
Lux is running a competition that will give a lucky winner double tickets to an exclusive One Night Only Concert. To enter see below.
Competition entry mechanic:
- Buy any LUX 175g bar
- Dial the unique code found in pack
- Follow the prompts and enter the last 4 digits of your barcode
- Stand a chance to WIN double tickets to the One Night Only Concert.
- Competition ends 31 August 2017. USSD rates 20 cents per 20 seconds. T’s & C’s apply
Don’t say we didn’t tell you, spread the love and girl power!